Mercer University - School of Business and Economics

Sports Marketing
& Analytics Major

Bryan Gibson, Mercer SMA Alumni

“The Sports Marketing & Analytics program gives students the opportunity to learn directly from the best of the best.”

Bryan Gibson, 2018 Graduate
Group Sales, Atlanta Hawks

Pornchai Chantha, Mercer SMA Alumni

"I can’t thank Mercer enough for the preparation and support."

Pornchai Chantha, 2018 Graduate
Digital Analytics, PGA TOUR

Are You Ready to Succeed?

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Mercer Sports Marketing & Analytics Partners

Our partners share our values and interact with students from their freshman to senior year through interviews for jobs and internships, advising, class projects, club visits and trips

Atlanta Hawks Atlanta Open Aspire
University of Georgia Jacksonville Jaguars Atlanta Braves Atlanta Falcons Fox Sports South Mercer Bears Suntrust Bank PGA Tour Macon Bacon Blue Wahoos VWSE Brooklyn Nets Creative Circle Country Music Association Atlanta Motor Speedway Chic-Fil-A Memphis Grizzlies El Paso Chiuauas Primesport Atlanta Gladiators AIM Sports Rep Management Professional Bull Riding El Paso Locomotive Reds Florence Red Wolves Michigan State Univerity Macon Sports Hall of Fame Atlanta United

Mercer University's Stetson School of Business and Economics is the only AACSB-accredited business school in Georgia specializing in careers in sports.

Why Sports Marketing & Analytics?

Check out this informative interview of Eric Platte from a current Sports Marketing & Analytics Student.

You're Sure to Succeed with Mercer Sports Marketing & Analytics!

Career Development

Career Development

As the sports industry grows, the demand for job candidates interested in professional sports careers that also have business acumen is surging.

SMA Club

Sports Marketing & Analytics Club

The purpose of the Sports Marketing and Analytics Club is to prepare students for a successful, professional career in sports and entertainment by learning how to be ethical, give service, make effort and take responsibility.

Advisory Board

Advisory Board

Students will have access to a network with members of the Sports Marketing and Analytics Advisory Board, which is comprised of key personnel of prominent teams and organizations.

A primary purpose of the club is to instill four core values: ethics, service, effort and responsibility. In addition to quality classroom instruction and learning experiences, we believe these values make our program the best in the Southeast!

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25 Average Class Size


Average Class Size

100% Job Placement


Job Placement

100% Internship Placement


Internship Placement

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The program that connects you to the career you want.

Mercer Sports Marketing & Analytics

The Program that Connects You to the Career You Want.

The Sports Marketing and Analytics program provides students with the skills and business background to pursue careers within or related to college and professional sports organizations. This program has been developed to provide a premier business school education with a focus on professional sports to help you make the jump from college to the pros.